If you are in school today the technologies you will use as an adult tomorrow have not been invented yet. Therefore, the life skill you need most is not the mastery of specific technologies, but mastery of the technium as a whole - how technology in general works.
Coca-Cola Social Robot
Really fun social idea for Coca-Cola Israel. Robotic avatars controlled by teenagers at home who were unable to attend the Coca-Cola Summer of Love event allowed them to participate and socialize with those that were. The robots became the stars of the event!
Coca-Cola Personal Road
Using geo-fencing technology and a custom app whenever a consumer approached the billboard their name would be projected. The consumer received a message through the app to let them know their name was up in lights. Hit number 1 in the israel app store and stayed there for the length of the campaign.
Must be the day for vending machines giving you free drinks. This take comes from Amstel Bulgaria encouraging you to take a break for 3 minutes in return for a free beer. Sounds fair.
The Coca-Cola Hug Machine
You hug it, it returns the favour with a Coke. Because vending machines have feelings too.
Fun iPhone app that lights up your drink in time to the music. Nice idea, but i still think it would be better to be an actual coaster. Arduino perhaps?
Making Drinking Water Out Of Air
Inspiring piece of engineering. By taking advantage of high humidity the billboard provides drinking water and changes the lives of the community.